Diane Pierce

Hi! I’m Lori. I moved to Chiefland over 20 years ago from Colorado Springs and I've been with Diane ever since. I have four amazing daughters, and two of the cutest doggie daughters you will ever see. I am a grandmother to four, all of which keep me very busy. My husband and I are local business owners. We enjoy spending the weekends on the Suwannee River out on our boat, spending time with family and friends and we love, love, love going to "the happiest place on earth" Disney World. I also love cooking and baking and still have several of my ADULT daughters over most nights for dinner (I just can’t seem to get rid of them!). I look forward to spending many more years with Diane helping our customers in all of their insurance and financial service needs.

My parents moved to Florida from Pittsburg, Pennsylvania when I was just three years old. We lived in North Miami and I went to school there until I graduated from North Miami Senior High in 1965. I have been in the insurance industry since I was 18 years old. My first job was working with my Uncle John Rick Ricciardelli and his wife, Debbie, in Miami.  I have over 53 years of insurance experience. I married my husband, Bob.  We have 2 daughters.  We also have 3 wonderful grandchildren.

I purchased an insurance agency from another family member and signed my name to Val Cap Insurance Agency, Inc. in Hollywood, Florida for 15 years before selling the business in 2005. My husband and I moved to Chiefland in 2006 and I have been here ever since. I love the four seasons of the year here which we never had in South Florida. I started working with Diane in 2006 and I have been here ever since. Sadly, I lost my husband to cancer in 2018 after 42 years of marriage, but the family I have with Diane is what helped me through it all.

I love the team that we have and at 71 ½ years I still enjoy helping people and working three days a week. When you get that phone call that we need a signature form you can bet it’s me calling.

Hello, I am Katie! I am a mother of 3 beautiful, outgoing little girls and 1 rambunctious little boy. Our home Is overflowing with love, laughter and just about every kind of pet you can imagine (i.e. pigs, chickens, dogs, cats and very soon maybe a goat or two). In my spare time, you’ll often find me enjoying family and friends at the beach and/or at the racetrack. I have worked with Diane in insurance and financial services since 2016 and I very much enjoy serving the people of our area. Stop by and see me and I’ll be happy to help you in any way that I can.

Hi! My name is Brody. I recently graduated from the University of Florida as a Finance major.  I have worked in insurance while attending college since 2015. As the son of a 30 year State Farm Agent, I knew from a very early age that I wanted to be involved in a career that centered around helping people with their insurance and financial needs.  I enjoy the daily interactions with our customers meeting new prospects.  My future plans are to open my own State Farm Insurance Agency in a few years. I love the outdoors and being on the water with my family, friends, and girlfriend.  

Hello! My name is Rebecca and I have been in the insurance business since 2002. I have lived in Chiefland for most of my life and couldn't imagine being anywhere else. I am a mother to one amazing daughter and I love seeing her grow and accomplish her goals in both karate and softball. I enjoy spending time with my family and friends, going out on the boat fishing and of course all the beaches and theme parks Florida has to offer! Working with Diane has been so fulfilling and I have met so many amazing policy holders that I now call friends. I am thankful to help Diane continue to provide 'Remarkable Service' and help people reach their dreams.